What makes Russ Gordon with Gordon Properties, Inc a good neighbor?  

Russ Gordon's journey into real estate wasn't a carefully planned career choice but rather what he describes as an "accidentally successful" venture. Twenty-two years ago, after relocating from Southern California to Southern Colorado with his family to escape the rat race, Gordon had no intentions of becoming a real estate agent. His original plans leaned toward ministry work or continuing his education, as suggested by his father-in-law, which led him to pursue a master's degree in organizational leadership. During this time, a friend casually suggested obtaining a real estate license as a flexible way to generate extra income while studying – a suggestion that ultimately transformed into a remarkable career with over $80 million in real estate sales.

On the Good Neighbor Podcast with host Tony Hills, Gordon dispels common misconceptions about real estate agents, particularly the notion that agents simply collect large commission checks without putting in substantial work. He explains that successful transactions involve guiding clients through approximately 28 different processes from listing to closing and beyond. His dedication to client relationships extends well past the closing table, as he continues to assist clients who become "friends and family" even years after their transactions are complete. This level of service and commitment might explain why the real estate industry isn't for everyone – Gordon notes that 80% of new licensees quit within their first two years, and half of all agents in his MLS sell less than one home annually.

As Gordon's career has evolved, so has his client base. While he still enjoys working with first-time homebuyers, he acknowledges they require significant education and time investment. As a single father with numerous commitments, he has gravitated toward more experienced clients in the mid to upper price ranges. His credentials, including membership in the Institute for Luxury Home Marketing and the REMAX Hall of Fame Award, help attract this clientele. Perhaps most impressive is that 80% of his business comes from word of mouth and repeat clients, eliminating the need for extensive marketing efforts and reflecting the trust and satisfaction his clients feel toward his services.

Beyond his professional achievements, Gordon's personal life reveals a story of remarkable resilience and purpose. He speaks warmly about his son Matthew, who has Down syndrome, describing him as "the best friend a person could have." Together, they enjoy movies, particularly Disney and Pixar films, and participate in coaching and marriage events through a local nonprofit. Matthew is deeply involved in community activities, including an upcoming trip to Washington DC with a group called Club 21 to sing at a fundraising dinner promoting the value of lives with different abilities. Additionally, Matthew co-hosts an annual Christmas show at the Ent Center that raises funds for a school in South Africa for children with Down syndrome and for local children's causes as well.

When asked about life challenges, Gordon speaks openly about several significant hardships: raising a child with a disability, his son's four-year battle with leukemia, and the recent loss of his wife to cancer after 38 years of marriage. Rather than becoming bitter, Gordon views these experiences as opportunities for growth and helping others facing similar challenges. This perspective led him to obtain a life coaching certification, which he now practices alongside his real estate business. He emphasizes that "people shouldn't have to do life alone" and believes in the power of community and relationships during difficult times. Gordon's faith clearly informs his worldview, as he refers to principles of "faith, hope, and love" guiding both his personal life and business approach.

For Gordon, real estate is far more than transactions – it's about building relationships and creating connections. His website at russgordonhomes.com offers one way to connect, but his personal cell phone availability underscores his commitment to accessibility and service. In a business often characterized by competition and commission, Gordon offers a refreshing perspective centered on genuine care, resilience through adversity, and a heartfelt desire to help others navigate both real estate decisions and life's challenges.

To learn more about Gordon Properties, Inc go to: 

https://www.explorecoloradosprings.com/

Gordon Properties, Inc

719-661-6555