What makes Priya Ford with Elite Edge, LLC a good neighbor?  

In our latest Good Neighbor Podcast episode, we had the privilege of speaking with Priya Ford, founder of Elite Edge LLC, who specializes in performance psychology consulting. This fascinating conversation revealed how mental training can help anyone—not just athletes—reach their peak potential in whatever they pursue. Priya's expertise offers valuable insights for professionals, athletes, and leaders looking to optimize their performance through better mindset management.

Performance psychology differs significantly from clinical psychology or therapy, as Priya explained. While many assume that all psychological services are essentially the same, performance psychology specifically focuses on optimizing mental functioning for peak performance rather than treating mental health conditions. This specialized approach helps individuals identify thought patterns, beliefs, and mental habits that either enhance or hinder their performance. Priya emphasizes that finding the right performance psychology consultant is similar to finding the right physical therapist or nutritionist—personal fit matters tremendously, and one negative experience shouldn't discourage someone from seeking help elsewhere.

Priya's journey into performance psychology began through her own experiences as a volleyball player. She encountered coaches who either helped or hindered her potential, and she identified a critical gap in her development: understanding how her thought patterns affected her performance. This realization eventually led her to pursue education in performance psychology, driven by a desire to provide others with the mental training she wished she'd had access to in her athletic career. This personal connection to her work gives Priya a unique perspective on the challenges her clients face.

The conversation took a meaningful turn when Priya shared a formative leadership challenge from her college days. As team captain of her volleyball team, she made a decision that divided her teammates—half supported her choice while half opposed it. This experience taught her a powerful lesson: even with the best intentions and hard work, leaders can still make decisions that upset others. Rather than viewing this as a failure, Priya used this insight to fuel her passion for leadership development, helping others navigate similar challenges. This authentic story demonstrates how personal difficulties can transform into professional strengths when we approach them with a growth mindset.

Elite Edge LLC serves a diverse clientele, including athletes, business professionals, and leaders seeking to enhance their performance through improved mental functioning. Priya's approach centers on building self-awareness around thought patterns, mindsets, and belief systems, then identifying what's working well and what needs adjustment. This systematic approach helps clients optimize their performance across various domains. Whether someone is struggling with confidence issues, focus problems, or decision-making challenges, the principles of performance psychology can provide valuable tools for improvement and growth.

To learn more about Elite Edge, LLC go to: 

https://www.eliteedge.consulting/

Elite Edge, LLC

919-357-6425